Internet Marketing & SEO
There is no point in having a website – however cutting edge its design, however sophisticated its graphics, flash player content and navigability – if nobody knows it’s there.
Anyone who is serious about exploiting the opportunities afforded by an online presence understands the importance of giving their website address maximum exposure. This means getting the URL onto every mailing, every business card, every email, every franking label, every single item that leaves your business on its way to customers, whether existing or potential.
But that on its own is still not enough. There are millions of websites containing billions of pages on the worldwide web. And for every sector of commerce there are thousands of sites, all competing for business. The world’s most popular search engine is of course Google, but there are many others. However, by far the most common way in which they are used is to enter the most appropriate terms for your search and then scan the fifteen or twenty results that appear on the first page.