4 Benefits of Selling B2C with e-Commerce
There are many benefits to selling online through a B2C e-commerce website. In this blog, we will highlight four of the most important:
- You can reach a wider audience
- It is cheaper to run than a physical store
- It only involves a small upfront investment for large returns
- You can provide your customers with a greater variety of products
A Wider Audience
Perhaps the most obvious benefit is that it allows businesses to reach a much wider audience than they would if they were simply selling through brick-and-mortar stores. Namely, it gives them the opportunity to sell their products and services to a global market.
Physical stores are limited by their geographical location, but an online store can be accessed by anyone with an internet connection. Given that the UAE is a hub for travel and commerce, it is in a perfect position globally to export items across the world. Once your store goes from selling hundreds to thousands of items, you can then begin to set up warehouses closer to your most popular selling regions.
Another advantage of B2C e-commerce is that it is generally much cheaper to set up and maintain an online store than a physical one.
To set up a shop in Dubai you are looking at 400,000AED as a starting price. If you set up in a more exclusive district, you could pay as much as 89,980,000AED! Meanwhile, to set up a B2C e-commerce store, you can pay as little as 50,000AED for a high-quality, well-designed website.
There are no rental costs or overheads associated with running an online store, and businesses can save money on staffing costs as they do not need to employ sales staff. With an online store, you can instead hire an eCommerce marketing agency in Dubai!
A good agency will manage the maintenance of your store, continuously improve its usability with UX updates, and develop search engine marketing strategies to boost you to the top of Google. All of this for a relatively low-cost monthly fee with any challenges identified and fixed quickly.
The only other staff expense would be one employee to manage the sales and shipment.
Small Investment for Big Returns
Arguably the biggest benefit of having an e-commerce store is that your small investment can turn into huge returns – fast!
Online stores can be set up and run relatively quickly and easily, with no need for significant upfront investment. Even with little knowledge, you can grow your business if you are willing to learn and listen to the right people.
If you wish, you can set up a store yourself and only pay for the domain, hosting, and other associated expenses. However, although you might eventually see some success and slow growth, you will need to devise a comprehensive digital strategy to connect your online business to ready-to-buy customers.
As experts in this field, we are always willing to give some time to aspiring entrepreneurs, or business people looking to grow and expand online. Whether that is through targeted PPC services, data-driven SEO services, or conversion-focused UI/UX design.