What Is the Role of an eCommerce SEO Consultancy?
While you’re an expert on almost everything you sell in your store, you’re most likely not an expert in SEO. This is become most digital store owners simply don’t have the time to be one. Luckily, there are excellent SEO consultancy firms out there that are experts in SEO
The primary goal of an SEO consultant is to drive organic traffic to your website by boosting its exposure on various search engine pages. To achieve this goal an SEO expert will…
- Conduct keyword research
- Optimize your web pages
- Make efforts to create solid backlinks to your online store
Amongst many other things…
Initial Assessment & Long-term Strategy
To get an idea of where your eCommerce store is currently at, they may start with an SEO audit. This will be a thorough assessment of your website to help them highlight performance issues, including broken links, missing metadata, inactive plugins, and misconfigured code.
The issues uncovered in this initial audit will inform and be rectified in a subsequent SEO strategy. Importantly, your eCommerce consultant or consultancy firm will account for the specific SEO considerations that are relevant to your platform. For instance, SEO for Shopify and SEO for WooCommerce stores have slightly different nuances.
A quality SEO consultant will also liaise with you to help improve your overall marketing strategy. They may have ideas to improve your social media efforts, which will drive even more organic (particularly branded) traffic to your website.