eCommerce Technical SEO Strategy
Speed and responsiveness are very important, especially for the mobile version of your eCommerce site. Over 60% of all consumers in the UAE used their smartphones at least once during their most recent shopping experience. Therefore, if you do not ensure your site is quick and responsive on mobile, you could be neglecting a massive amount of your web traffic!
When it comes to the technical aspects of your site, however, there are certainly some cases where user experience should take priority. Every aspect of your store should be designed to convert your visitors into paying customers, even if it is detrimental to your technical SEO (e.g. an engaging, high-quality video that slightly affects load speed). At the end of the day, if it means more sales then it is worth the sacrifice!
This balance is often not talked about, but since we are UX design experts as well as SEO experts, we understand the nuances of honing a digital strategy!
eCommerce On-page SEO Strategy
The aim of an eCommerce business is to generate sales. That is clear. So, when we develop an SEO strategy, we target keywords that have commercial or transactional intent. In other words, search terms that are most likely to lead to purchases.
Every blog and optimization must be tailored to getting ready-to-buy customers onto your site. It’s important to examine your competitors who sell similar products and learn as much as possible from them, including how they rank for:
- Product categories or collections
Once you have an idea of your top-performing competitors, what they do well, and how they encourage customers to buy from them, see if you can improve on their work. Write better, more in-depth articles and provide more information on your products. This will push you further up SERPs and push them further down.
eCommerce Off-page SEO Strategy
As with any off-page SEO strategy, it is best to target blogs, influencers and websites within your eCommerce niche. For example, if you sell furniture, try and land your company in a “Top 10 furniture companies in the UAE” article via outreach.
Again, examine your competitors. They will have some backlinks, many of which will be attainable with a friendly email explaining that you would like to send them content. Alternatively, offer to send them one of your products and ask for an online review!