Once you’ve got your on-page SEO covered, it’s time to look at what’s happening outside your own website. Link building is one of the most important elements of off-page SEO and securing high-quality backlinks can be an effective way to increase website rankings.
Backlinks are links that point from one website to another, indicating to search engines that other websites consider your website to be a valuable resource. In other words, search engines interpret backlinks as a vote of confidence or endorsement from other websites.
However, it’s not just about the quantity of backlinks – the quality of them is even more important. High-quality backlinks come from reputable websites that have relevant content and high domain authority.
When websites with high domain authority link to your site, it improves your ‘experience, expertise, authoritativeness, and trustworthiness’ (EEAT) score, which further boosts your website rankings. Links from low-quality websites, such as link farms or spam sites, can actually harm your website’s ranking.
Many people assume that guest posts (and luck!) are the only way to secure backlinks but this isn’t the case. You can increase the number of quality backlinks to your site by:
- Enticing customers to leave reviews
- Listing your site on industry-related websites
- Completing online business profiles
- Linking from your social media content
In addition to this, online advertising and influencer marketing can also be viable ways to secure backlinks for your website.