3. Update Internal Links
To rank highly for any keywords, your website should be easy to navigate and provide users with an intuitive online journey. As well as having prominent menus and submenus in your navigation bar, use anchors with internal links throughout your site to help users transition from one page to another.
Pro Tip: Use target keywords as anchor text for internal links to boost your SEO rankings.
4. Share High Quality Content
Keeping your website updated with fresh content is an important element of SEO, but the quality of your content should always be a top priority. Adding a blog to your website makes it easy to add new content on a regular basis but it’s also an effective way off sharing informative content with users, establishing ‘thought leadership’ and engaging your target audience.
Creating a content calendar will help you to publish new posts on a regular basis and it’s a good way to ensure you’re covering a wide range of topics, such as:
- Company news
- Industry news
- How to guides
- Case studies
In addition to this, vary the type of content you publish, so that users can access information in a way that is most engaging for them. You may want to use a mix of content on your site, including:
- Blog posts
- Downloadable eBooks
Whatever type of content you’re publishing or whatever topic you’re focusing on, be sure to optimize the content for your target keyword(s). This means incorporating them into strategic areas of the page, such as:
- Page title
- Meta title
- Meta description
- Alt tags
5. Targeted Off-Page SEO Techniques
When you’re implementing your strategy, many of the tasks you’ll undertake will be focused on your own website. However, off-page SEO allows you to take external actions to optimize your rankings.
Backlinks (incoming hyperlinks from one webpage to another) rare a major element of off-page SEO, so securing links to your site from other websites should be a key focus within your SEO strategy. You can do this by adding your company to relevant industry directories, publishing guest posts on other websites or even taking part in industry events or live podcasts.
Additionally, be sure to share your content as widely as possible, so that it gets picked up and re-published on other websites. When you share your blog posts via social media, for example, you can increase your reach and help to secure extra, high-quality backlinks.