In contrast, more specific keywords, such as, ‘MKS mini knot bracelet 52’, will have a lower search volume but a higher purchasing intent, as the user knows exactly what product and size they’re looking for.
Pro Tip: If you want to target potential customers in a particular location, use local SEO terms to rank highly for geographical searches. If you are first in Google’s results for ‘jewelry store Dubai’, for example, you’re going to generate website traffic that consists of users who are actively searching for local jewelry retailers.
Optimizing Your Web Pages
Once you’ve created a list of target keywords, you can begin developing your on-page SEO plan. Start by creating a mind map of your current website structure, so you can see what you’re working with and add in the pages you want to create.
To accelerate your SEO strategy, it can be advantageous to optimize existing content before you begin creating new pages. If you want to make sure you’ve got everything covered, make sure you address each of these on-page SEO elements:
- Quality Content
- Meta Title and Description
- Header Tags
Your website content needs to engage your target audience(s), deliver a good user experience (UX), and meet search engine standards for high rankings, which is why it’s essential to create top-quality content.
Within your website content, you’ll need to include the keywords you’re targeting (so that search engines will rank your web pages for these terms). However, don’t overdo it when it comes to incorporate keywords multiple times. Also known as ‘keyword stuffing’, this can actually have a negative impact on your rankings.
Instead, focus on publishing high-quality content that inspires, engages, and converts your users but remember to include keywords where possible to maximize your SEO rankings.
Product descriptions are an essential element of your online store, and they should be optimized for search engines. Make sure your descriptions are unique, informative, and include relevant keywords. Avoid using manufacturer descriptions or copying content from other sites, as this can harm your SEO efforts.
Meta Title and Description
Meta information, such as a title and description, are displayed on Google search results pages and they can have a big impact on whether a not a user decides to click through to your site. Incorporate a target keyword and a compelling call-to-action (CTA) for maximum impact. Compare the two following meta descriptions targeting the keyword, ‘elegant gold bracelets’, and see which one you find most enticing:
‘A web page about elegant gold bracelets published by Online-Jewelry-Store.’
‘Discover elegant gold bracelets and find the perfect gift for yourself or a loved one. Visit Online-Jewelry-Store now.’