#3 Use Internal and External Links
A good internal linking structure helps users navigate your website and it can positively impact SEO rankings too. Similarly, linking to reputable external websites can help to boost your position on SERPs but – remember – it’s important to link to sites with a high domain authority (DA) if you want to use external links to improve SEO performance.
#4 Create High-Quality Content
Content creation and content marketing are critical elements of SEO for luxury brands. Your website content is what propels users through the search funnel and transforms them into loyal customers and brand ambassadors, so it’s important that everything you publish is top quality.
Luxury brands rely on exclusivity to maintain their prestige and status. As such, your SEO strategy should emphasize the exclusivity of your products and services, highlighting their uniqueness and rarity.
Creating a detailed content strategy and content calendar will help to ensure you’re regularly publishing varied and engaging content in a variety of formats, such as:
- Blog posts
- Social media posts
- Email newsletters
The main purpose of offsite SEO is to secure links to your web pages from other websites. Known as link building, this enhances your website’s reputation and, in turn, improves your SEO rankings.
If you’re a luxury fashion retailer and a well-known industry site such as vogue.me or Elle Arabia features links to your website, for example, this will improve your site’s trustworthiness in the eyes of search engines (as well as sending an influx of fashionistas directly to your site!)
Of course, securing backlinks from major industry websites can be tricky, but there are a variety of ways to secure high-quality backlinks, including:
#1 Get Listed in Online Directories
Online directories can be a great way to secure good quality backlinks, so make sure your site is listed on reputable industry websites. As well as generating direct traffic, this will improve your backlink profile and positively impact your SEO rankings.
#2 Collaborate with Other Brands
Collaborating with another luxury brand could be a savvy way to maximize your reach within your target audience(s) and secure high-quality backlinks in the process. When you team up with a non-competing brand, for example, you can exchange backlinks and generate brand awareness.
#3 Optimize Your Google Business Profile
This is a “local SEO” consideration. Google encourages companies to promote their brand via its Business Profiles and, in turn, a completed Google Business Profile can help your search engine rankings. In addition to this, a Google Business Profile makes it easy for potential customers to access useful company information, such as your type of services/products, contact details, and location.