Create High-Quality, Helpful Content
High-quality and helpful content is crucial in improving your online store’s SEO. In addition to product pages, a WordPress SEO specialist can help you create blog posts, guides, and other content relevant to your products and industry. This content should be unique, provide value to your target audience, and be informed by keyword research.
When creating content for your online store, always follow Google’s E-E-A-T guidelines. These stand for Experience, Expertise, Authority, and Trustworthiness. Content should be written with the end-user in mind, rather than for the purpose of boosting search engine rankings.
Writing content that is actually relevant to and helpful for users has become even more important since Google’s Helpful Content update in August 2022. In Google’s words,
“[This is] part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results… The helpful content update aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.”