Conversion Rate Optimization Services in Dubai

The success of your company ultimately depends on how many leads you can turn into loyal paying customers, which is why conversion rate optimization (CRO) is essential for any business with an online presence. Our in-house CRO specialists will analyze your current conversion funnels, identify optimization strategies, and help take your business to the next level.

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Conversion Rate Optimization Services in Dubai
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Boost Conversions with Intelligent UI/UX Design

Your website’s UI (user interface) / UX (user experience) is inextricably linked to its conversion rate. In other words, the more enjoyable and easy your website is to use, the higher the likelihood of conversion.  A website that delights will also convert – It’s that simple.

Despite this, many conversion rate optimization agencies do not place enough emphasis on the importance of UI & UX design, especially in Dubai and throughout the GCC.

Heavily informed by our UI/UX specialists, our CRO services are designed to help you squeeze the most revenue possible out of the traffic that lands on your website. Book a consultation today with one of our experts.

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Intuitive Website Navigation

Clear Visual Hierarchies

eCommerce Personalization

Mobile Optimization

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Cultivate Repeat, Loyal Customers: What Is CRO?

Cultivate Repeat, Loyal Customers: What Is CRO?

Your conversion rate tells you how successful your marketing strategies are and how many website visitors “convert” e.g. make a purchase. If you have 1,000 website visitors and 20 users make a purchase, for example, your conversion rate is 2%. 

By creating a more conversion-focused website, that same 1,000 website visitors will equate to 40 sales if you can double your conversion rate to 4%, for example.  

More importantly, however, when users convert and have a good experience doing so, they are also more likely to return. This means that CRO is also crucial to improving customer lifetime value (CLTV) and cultivating loyal customers. Equally, a website that is tailored to convert its unique audience has the potential to increase average order value (AOV). The effects of conversion rate optimization will ripple throughout your business.

Data-driven CRO Improvements: The Process

Conversion rates are key metrics that provide you with vital information about your website users and their customer journey. While many people assume “conversions” only refer to online sales, this isn’t the case. In fact, we will collect data for every type of user behavior you want to encourage, such as:

  • Signing up for a newsletter
  • Downloading product or service content
  • Watching a video
  • Contacting your company

With extensive experience and expertise, we analyze your current sales performance and identify how your CRO strategy can be improved. By combining data from Google Analytics and a variety of user research tools, our UX audit services will then supply you with conversion-focused web design improvements to boost revenue.

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Our CRO Strategies in More Detail

Effective conversion rate optimization requires a multifaceted approach, combining multiple techniques to collate accurate data and actionable insights. There are various methods our in-house experts use as part of our CRO services, including…

User research should be carried out during the design phase of website creation, but it can be a valuable component of CRO too. By observing real-life users interacting with your website, we analyze its functionality, performance, and user-friendliness. Given that a poor user experience (UX) will reduce your conversion rate, user testing is a great way to identify issues in the sales and conversion funnels.

For instance, your conversion rate will be impacted if your site is difficult to navigate or your web pages are slow to load. In fact, HubSpot found that with each additional second of load time, conversion rates drop by an average of 4.42%!

By turning qualitative user feedback into quantitative data and analyzing the results, we can uncover which elements of your user interface and user experience need to be improved to maximize conversions.

Also known as split testing, A/B testing involves trialing different versions of content or web pages to determine how the variation affects user behavior. For example, users may respond better to a “Sign Up Now” call to action (CTA) rather than a “Learn More” CTA (crafting microcopy is one element of our UX writing services!). Equally, they may respond to one variation of a landing page better than another.

As a conversion rate optimization agency, we use a variety of different A/B testing to determine the most effective way to elevate the UX and propel users through the conversion funnel. This generates data-driven insights that, when implemented, boost your conversion rate.

Even if your existing conversion funnels are performing well, there’s always room for improvement. In-depth conversion funnel analysis examines any gaps in the user journey that could be contributing to lost sales or conversions. By accurately pinpointing these gaps, we can implement effective solutions to create a seamless visitor journey from a user arriving at your site to performing a specific action. 

Remember – your website may have multiple conversion funnels working in conjunction with one another. We analyze these individually and holistically to maximize your conversion rate.

A landing page is a specific web page that is designed to receive and convert visitors into leads or customers. Given that the dominant purpose of a landing page is to encourage visitors to take a specific action (e.g. filling out a form, downloading a resource, or making a purchase), they are often designed to be simple and focused. This includes a clear call to action and minimal distractions.

Quality landing pages are an essential part of the SEO and (particularly) the Google Ads management services we run here at Trafiki. There’s no point in sending traffic to a page that will not convert, especially if you’re paying for every click on to your website (paid ads). In this instance, a poor landing page will actually incur a direct cost to your business.

By boosting functionality, optimizing the design, and uniquely tailoring the page content to your target audience, our CRO experts will ensure that each of your landing pages is designed to maximize conversions.

If you want to know exactly what users do on your site and what content they consume, click-tracking and heatmaps are key. A heatmap is a visual representation of where users click on your site, how far they scroll down a web page, how long they spend on particular content, and much more. 

As the name suggests, click-tracking literally follows a user’s journey through your site and shows exactly how they get to their website exit. By using these tools to identify gaps in the conversion funnel and the most common conversion journeys, our in-house conversion rate optimization specialists integrate this data into your CRO strategy and use it to determine how your conversion rate can be increased.

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The Results Speak for Themselves…

Across all our CRO clients based in the GCC over the last 3 months, our efforts have produced the following results:

40%

Av. Decrease in
Bounce Rate

50%

Av. Decrease in
Cart Abandonment Rate

105%

Av. Increase in
Average Session Duration

150%

Av. Increase in
Conversion Rate

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Conversion Rate Optimization Agency Services FAQ

Unless your conversion rate is 100%, then you can certainly benefit from a conversion rate optimization service. A good conversion rate means your website and digital marketing strategies are performing well, but why not aim for an outstanding conversion rate? By boosting conversion rates, you’re directly impacting your commercial performance and ROI, so it’s always a worthwhile activity.

Average conversion rates vary depending on industry and sector, as well as the goal objective. Of course, location and device can also impact conversion rates, so there is no universal answer when it comes to what conversion rate you should aim for.

The average conversion rate is around 3%, but that’s not to say you can’t achieve a much higher conversion rate with the right CRO optimization. We will typically aim for 4%+.

Examples of different conversion rates according to industry:

A digital marketing strategy is designed to drive traffic to your website, with the aim of converting users into customers upon their arrival. Therefore, a good digital marketing strategy will ensure that the traffic it generates is targeted. In other words, the users you send to your site via SEO or PPC ads, for example, are likely to convert.

In contrast, a poor digital marketing strategy will boost your traffic but result in low conversion rates because the traffic isn’t targeted and doesn’t have a high purchasing intent. 

As a London and Dubai-based digital marketing agency that prides itself on a data-driven and holistic approach, our CRO and other digital marketing teams will always work hand-in-hand with one another. 

Effective CRO involves in-depth analysis of your website and conversion methodologies. Therefore, it’s important that our CRO specialists spend time collating data, analyzing results, and testing conversion techniques to deliver the best results. Our user testing software, for instance, will initially require at least 30 days to collect enough data before we can start providing you with insights.

CRO requires technical and digital marketing expertise, as well as a range of UX tools. While it’s possible to make tweaks yourself if you understand website mechanics and the expectations of your target audience, many companies simply don’t have the in-house resources to execute a conversion rate optimization strategy. Given the expertise and, most importantly, the time that the process requires, the vast majority of companies prefer to use specialist conversion rate optimization services. 

Many businesses in Dubai and throughout the UAE and the Middle East, however, are yet to truly acknowledge how important CRO is. That’s why using us could help give you the competitive edge needed to dominate your industry.

In the meantime, check out blog on the most common reasons for a low conversion rate and how to fix them!

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It’s not all about generating more traffic! Simply doubling your conversion rate from e.g. 2 to 4% has the potential to double your revenue.

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Our Other Services

PPC

PPC

We run pay-per-click (PPC) campaigns across all major platforms – including Google Ads, Facebook Ads, and LinkedIn Ads – which focus on boosting brand awareness, sales, and revenue. Due to our creative approach to advertising and intelligent audience targeting techniques, we have a proven track record in growing online businesses through paid search and paid social strategies.

UI/UX Audits

UI/UX

Generating quality traffic is only the first battle. Once someone arrives on your site, you must then convert them. This requires a website with an intuitive user interface (UI) and a smooth user experience (UX). In other words, an engaging and easy-to-use site. Our UI/UX design specialists will work with you to create exactly that and, in turn, drastically increase your conversion rate.

SEO Audits

SEO

It’s getting harder and harder for websites to rank for profitable search terms. What once could be achieved by a few simple search engine optimization (SEO) tricks now requires far more time and effort. By getting your site ranked for a range of relevant keywords, our tailored SEO plans and targeted content strategies will provide your business with an endless supply of ready-to-buy customers.

Social Media

Social Media

Social media is an extremely powerful marketing tool – we can help you harness it to dramatically boost brand visibility, increase revenue, and grow your business. We will do so by creating unique, eye-catching content and, in turn, cultivating a community of loyal brand ambassadors across all relevant platforms. Start connecting with your ideal customers today.

PPC

SEM

Search engine marketing (SEM) strategies involve a combination of SEO and PPC advertising. By getting your website ranked organically and using paid search techniques, a well-executed SEM strategy will ensure that your brand occupies as much online “real estate” as possible. In turn, this holistic approach is ideal for businesses looking for aggressive brand awareness and revenue growth.