Conversion Rate Optimization (CRO)

Conversion rate optimization (CRO) involves using data-driven techniques and strategies to analyze and optimize your website’s user experience, design, and content. The end goal is to encourage visitors to “convert” and/or take specific actions, such as making a purchase or filling out a contact form. By optimizing your website’s conversion rate, you can improve your ROI and generate more revenue for your business. Given how important this area of digital marketing is, we’ve got our CRO experts to answer a range of commonly asked questions about conversion rate optimization. Scroll below and discover how to improve your website’s performance.