Google Analytics

Google Analytics is a free web analytics service offered by Google that allows you to track and analyze your website’s traffic and user behavior. With this software, you can monitor key metrics such as the number of visitors to your website, the pages they visit, their location, and their behavior on your site. This information can help you identify areas of your website that need improvement and make data-driven decisions to optimize your digital strategy. To help you navigate this tool, our marketing experts have compiled and answered a list of the most commonly asked questions about Google Analytics below.