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What Does a Social Media Consultant Do?

Social media consultants are professionals who specialize in helping businesses improve their social media presence, engagement, and overall strategy. They work closely with clients to identify their social media goals, audience, and messaging, and develop a comprehensive plan to achieve these goals. In order for them to do so, here are the most important activities:


One of the main roles of a social media consultant is to conduct research on the client’s target audience and competitors. By analyzing social media activity, engagement rates, and demographic information, they can help businesses identify the best platforms to use and the most effective messaging to reach their audience.

Content Creation

Social media consultants are also responsible for creating and curating content for their clients. This includes developing engaging posts, crafting compelling captions, and selecting relevant images and videos. They may also work with designers and copywriters to create more complex content such as infographics, videos, or blog posts.

Analysis & Reporting

A social media expert should always be monitoring and analyzing the success of their campaigns. This includes tracking metrics such as engagement rates, follower growth, and reach, and adjusting strategies accordingly. They also keep up with the latest social media trends and algorithm changes, and make sure their clients are using the most effective tactics to reach their goals.

Community Management

Another important aspect of a social media consultant’s job is community management. They are responsible for responding to comments, messages, and reviews on social media platforms, and ensuring that the brand’s voice and messaging remain consistent across all channels. They also provide guidance and support to clients on how to handle negative feedback and reputation management.

Trafiki Digital: Social Media Marketing Agency

Overall, a social media consultant plays a crucial role in helping businesses establish and maintain a strong social media presence. By providing strategic guidance, content creation, community management, and analytics, they can help businesses achieve their goals and build a loyal following on social media platforms.

If you’re interested in improving your business’s social media presence, contact Trafiki to learn more about our social media marketing services. We are a Dubai-based digital marketing agency with years of experience in growing businesses throughout the Middle East.

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