Data-driven eCommerce Audit Service

Our audit service involves a comprehensive examination of your eCommerce website. Backed by extensive experience and a thorough knowledge of eCommerce practices, we take a deep dive into your online store to pinpoint optimization opportunities.

Before conducting an eCommerce audit, it’s important to identify which type can deliver the most value to your business. At Trafiki, we offer a range of eCommerce audits that can be implemented singularly or holistically to generate data-driven performance insights. These include SEO Audits, UX Audits, and PPC Audits.

Our SEO and PPC audit will analyze the amount and quality of traffic that you’re bringing to your site, while our UX audit will ensure that your store is designed to convert that traffic into sales.

There are many different types of SEO that need to be considered if you want to increase your web rankings, including:

1. On-page SEO: Optimization techniques implemented directly on a website’s pages to improve its search engine ranking.
2. Off-page SEO: Activities conducted externally to a website to enhance its online reputation and authority.
3. Local SEO: Optimization strategies focused on improving a website’s local visibility and ranking for geo-specific searches.
4. Technical SEO: Optimization of a website’s technical elements to enhance its overall performance and crawlability.

Using industry-leading SEO tools, our audit will closely examine all four of these factors. While any type of website needs regular SEO to perform well, eCommerce sites are continually being updated with new products. This makes them particularly vulnerable to poor SEO practices and, therefore, they will particularly benefit from an audit.

Our UX audit revolves around analyzing how customers interact with your eCommerce platform. By watching session recordings and looking at your analytics, our team gains deep insights into how users perceive your online store.

Session recordings offer a real-time view of your customers’ experiences, enabling us to pinpoint usability issues such as confusing navigation, unclear calls-to-action, or complex checkout processes. By identifying these barriers, we can propose targeted solutions to optimize the user journey, streamline conversions, and enhance overall satisfaction.

Equally, by analyzing metrics like bounce rate, conversion rate, and average session duration, we uncover valuable quantitative insights about user behavior. E.g. high bounce rates on specific product pages may indicate a need for more engaging content or a re-evaluation of the page layout.

A PPC audit is all about ensuring that your campaigns are getting the maximum return on your investment. What we tend to find with our clients that come to is that 9 times out of 10, they are not. The actionable recommendations we provide should be the building blocks for a new-and-improved ad account.

By analyzing each component, our paid ad specialists can determine how your campaign performance can be improved. With custom optimization recommendations, we can increase both the quantity and quality of traffic your PPC ads are driving to your site.

When you structure your campaigns to deliver highly targeted traffic with high purchasing intent, you will simultaneously increase your conversion rate and ROI.