Data-driven eCommerce Audit Service

A successful eCommerce business relies on targeted website traffic and optimal conversion rates, which is why regular audits are so essential. By analyzing the critical components of your online store and marketing activities, we can identify any issues stifling your performance. More importantly, we can identify valuable opportunities to enhance performance, maxmize conversions, and grow your brand.

Data-driven eCommerce Audit Service
Digital Marketing Logos
Digital Marketing Logos

What is an eCommerce Audit Service?

What is an eCommerce Audit Service?

Our audit service involves a comprehensive examination of your eCommerce website. Backed by extensive experience and a thorough knowledge of eCommerce practices, we take a deep dive into your online store to pinpoint optimization opportunities.

Before conducting an eCommerce audit, it’s important to identify which type can deliver the most value to your business. At Trafiki, we offer a range of eCommerce audits that can be implemented singularly or holistically to generate data-driven performance insights. These include SEO Audits, UX Audits, and PPC Audits.

Our SEO and PPC audit will analyze the amount and quality of traffic that you’re bringing to your site, while our UX audit will ensure that your store is designed to convert that traffic into sales.

Inside Your SEO Audit

Search engine optimization (SEO) means increasing your website’s rankings on search results pages. When a user searches for a relevant product, you want your web page to appear as high up as possible. With around 30 million eCommerce websites out there, however, there’s plenty of competition to contend with, making SEO essential for eCommerce websites.

When you rank highly for relevant keywords, you consistently drive potential, ready-to-buy customers to your website – it’s as simple as that. This also ensures that your website traffic consists of users who are actively searching for the products you sell. Our SEO audit accounts for many moving parts, but some of the main elements we will analyze include:

Digital Marketing

Keyword Targeting
Content Formatting
Ad Account Structure
The Checkout Process
Mobile Optimisation
Mobile Optimisation

Keyword Targeting

Content Formatting

Backlink Profile

Internal Link Structure

Crawlability

Page
Speed

Unlock More Organic Traffic

Digital Experts

There are many different types of SEO that need to be considered if you want to increase your web rankings, including:

  1. On-page SEO: Optimization techniques implemented directly on a website’s pages to improve its search engine ranking.
  2. Off-page SEO: Activities conducted externally to a website to enhance its online reputation and authority.
  3. Local SEO: Optimization strategies focused on improving a website’s local visibility and ranking for geo-specific searches.
  4. Technical SEO: Optimization of a website’s technical elements to enhance its overall performance and crawlability.

Using industry-leading SEO tools, our audit will closely examine all four of these factors. While any type of website needs regular SEO to perform well, eCommerce sites are continually being updated with new products. This makes them particularly vulnerable to poor SEO practices and, therefore, they will particularly benefit from an audit.

Inside Your UX Audit

Your website’s user experience (UX) has a major impact on user behavior. In fact, 88% of online shoppers say they wouldn’t return to a site after a bad user experience. This is because an interface that’s hard to navigate, slow to load, or sparse on content simply won’t engage users. Conversely, improving your UX could lead to a 400% uplift in conversions.

Our UX audit analyzes how your eCommerce store looks, feels, and functions to determine how the user journey can be improved. We will pay particularly close attention to…

Digital Marketing

Website Navigation
Keyword Targeting
Ad Account Structure
Content Formatting
Mobile Experience

Website Navigation

On-site
Search

Product Layout &
Listings

Information Architecture

The Checkout
Process

Mobile
Experience

Studying Real-life User Behaviour

Studying Real-life User Behaviour

Our UX audit revolves around analyzing how customers interact with your eCommerce platform. By watching session recordings and looking at your analytics, our team gains deep insights into how users perceive your online store.

Session recordings offer a real-time view of your customers’ experiences, enabling us to pinpoint usability issues such as confusing navigation, unclear calls-to-action, or complex checkout processes. By identifying these barriers, we can propose targeted solutions to optimize the user journey, streamline conversions, and enhance overall satisfaction.

Equally, by analyzing metrics like bounce rate, conversion rate, and average session duration, we uncover valuable quantitative insights about user behavior. E.g. high bounce rates on specific product pages may indicate a need for more engaging content or a re-evaluation of the page layout.

Inside Your PPC Audit

Pay-per-click (PPC) advertising can be a great way to generate targeted traffic quickly, which is why it’s so popular amongst eCommerce businesses. From Google Search and Bing Ads to Display Ads and Shopping Ads, there are a variety of ways to promote your products and your online store.

While PPC can deliver impressive results, it can also be a costly mistake if things go wrong. As eCommerce businesses tend to run a high volume of campaigns, it’s easy to overlook critical campaign settings that end up having a negative impact on performance. That’s why our eCommerce PPC audit will ensure every element of your campaign is configured optimally, including your…

Digital Marketing

Ad Account Structure
Keyword Targeting
Content Formatting
The Checkout Process
Mobile Optimisation
Mobile Optimisation

Account
Structure

Conversion Tracking

Bidding
Strategies

Budgets

Ad Copy

Landing
Pages

A Fresh Pair of Eyes on Your Ad Account

A Fresh Pair of Eyes on Your Ad Account

A PPC audit is all about ensuring that your campaigns are getting the maximum return on your investment. What we tend to find with our clients that come to is that 9 times out of 10, they are not. The actionable recommendations we provide should be the building blocks for a new-and-improved ad account.

By analyzing each component, our paid ad specialists can determine how your campaign performance can be improved. With custom optimization recommendations, we can increase both the quantity and quality of traffic your PPC ads are driving to your site.

When you structure your campaigns to deliver highly targeted traffic with high purchasing intent, you will simultaneously increase your conversion rate and ROI.

Dots

eCommerce Audit FAQ

An eCommerce audit is the basis for optimizing your company’s performance. With actionable, data-driven insights, our eCommerce audit service tells you exactly what you can do to attract more buyers (or sellers), maximize the value of your budget, and increase online sales.

All eCommerce websites and stores can benefit from a UX and SEO audit, as these focus on increasing conversion rates, retention rates, and generating targeted organic traffic.

If you’re using PPC ads as part of your digital marketing strategy, it’s also important to incorporate a PPC eCommerce audit into your plans. With a comprehensive analysis of all three elements, you can take a strategic, multi-pronged approach to enhancing your commercial performance.

Yes. Generating a high volume of organic traffic is great – providing it’s the right kind of traffic. If you have a high volume of traffic but relatively low conversion rates, it’s a sign that something’s going wrong.

Performed by an experienced eCommerce SEO consultant, an SEO audit will ensure your web pages are ranking for the best keywords and generating traffic that’s most likely to convert into sales.

Yes. A PPC audit is an in-depth analysis of your pay-per-click activity and it will inevitably uncover campaign settings and strategies that are negatively impacting performance. Most ad accounts are pumping money into an inefficient campaign and, thus, overspending without even realizing.

Any changes to a website should be directly informed by UX research, otherwise you are simply working off assumptions rather than what will actually improve overall performance. This is what makes UX design so important.

Redesigning your eCommerce site could be a viable way of improving the UX – but it also might have the opposite effect. Until you know which elements of the UX are creating a negative customer experience, you won’t know which parts of your site need to be improved or redesigned. A UX audit will tell you all this and give you a starting point for improving the shopping experience.

Of course, once you have performed a UX audit and carried out the necessary changes, you will then continuously need to track the necessary eCommerce KPIs to ensure these fixes have produced the desired effect.

eCommerce web pages contain large amounts of data, such as product information, pricing, and product images. In addition to this, pages and content are updated regularly, as new products are added to your range and others are discounted. Due to this, it’s easy for eCommerce sites to slide down the rankings and miss out on conversions as a result of outdated online practices. 

eCommerce websites can lose customers because of a variety of issues but common problems include:

  • Lack of product information
  • No scheme markups
  • Incorrect keyword targeting
  • Unsecure checkout processes
  • Slow page speeds
  • Keyword cannibalization
  • Lack of mobile functionality
  • Poor conversion tracking
  • Low quality images
  • Complex navigation
  • Lack of negative keyword management

Fortunately, all of these issues can be identified (and rectified!) with our eCommerce audit services. 

Dots

Schedule an eCommerce Consultation