Data-driven eCommerce Audit Service
A successful eCommerce business relies on targeted website traffic and optimal conversion rates, which is why regular audits are so essential. By analyzing the critical components of your online store and marketing activities, we can identify any issues stifling your performance. More importantly, we can identify valuable opportunities to enhance performance, maxmize conversions, and grow your brand.
What is an eCommerce Audit Service?
Our audit service involves a comprehensive examination of your eCommerce website. Backed by extensive experience and a thorough knowledge of eCommerce practices, we take a deep dive into your online store to pinpoint optimization opportunities.
Before conducting an eCommerce audit, it’s important to identify which type can deliver the most value to your business. At Trafiki, we offer a range of eCommerce audits that can be implemented singularly or holistically to generate data-driven performance insights. These include SEO Audits, UX Audits, and PPC Audits.
Our SEO and PPC audit will analyze the amount and quality of traffic that you’re bringing to your site, while our UX audit will ensure that your store is designed to convert that traffic into sales.
Inside Your SEO Audit
Search engine optimization (SEO) means increasing your website’s rankings on search results pages. When a user searches for a relevant product, you want your web page to appear as high up as possible. With around 30 million eCommerce websites out there, however, there’s plenty of competition to contend with, making SEO essential for eCommerce websites.
When you rank highly for relevant keywords, you consistently drive potential, ready-to-buy customers to your website – it’s as simple as that. This also ensures that your website traffic consists of users who are actively searching for the products you sell. Our SEO audit accounts for many moving parts, but some of the main elements we will analyze include:
Internal Link Structure
Unlock More Organic Traffic
There are many different types of SEO that need to be considered if you want to increase your web rankings, including:
- On-page SEO: Optimization techniques implemented directly on a website’s pages to improve its search engine ranking.
- Off-page SEO: Activities conducted externally to a website to enhance its online reputation and authority.
- Local SEO: Optimization strategies focused on improving a website’s local visibility and ranking for geo-specific searches.
- Technical SEO: Optimization of a website’s technical elements to enhance its overall performance and crawlability.
Using industry-leading SEO tools, our audit will closely examine all four of these factors. While any type of website needs regular SEO to perform well, eCommerce sites are continually being updated with new products. This makes them particularly vulnerable to poor SEO practices and, therefore, they will particularly benefit from an audit.
Inside Your UX Audit
Your website’s user experience (UX) has a major impact on user behavior. In fact, 88% of online shoppers say they wouldn’t return to a site after a bad user experience. This is because an interface that’s hard to navigate, slow to load, or sparse on content simply won’t engage users. Conversely, improving your UX could lead to a 400% uplift in conversions.
Our UX audit analyzes how your eCommerce store looks, feels, and functions to determine how the user journey can be improved. We will pay particularly close attention to…
Product Layout &
Studying Real-life User Behaviour
Our UX audit revolves around analyzing how customers interact with your eCommerce platform. By watching session recordings and looking at your analytics, our team gains deep insights into how users perceive your online store.
Session recordings offer a real-time view of your customers’ experiences, enabling us to pinpoint usability issues such as confusing navigation, unclear calls-to-action, or complex checkout processes. By identifying these barriers, we can propose targeted solutions to optimize the user journey, streamline conversions, and enhance overall satisfaction.
Equally, by analyzing metrics like bounce rate, conversion rate, and average session duration, we uncover valuable quantitative insights about user behavior. E.g. high bounce rates on specific product pages may indicate a need for more engaging content or a re-evaluation of the page layout.
Inside Your PPC Audit
Pay-per-click (PPC) advertising can be a great way to generate targeted traffic quickly, which is why it’s so popular amongst eCommerce businesses. From Google Search and Bing Ads to Display Ads and Shopping Ads, there are a variety of ways to promote your products and your online store.
While PPC can deliver impressive results, it can also be a costly mistake if things go wrong. As eCommerce businesses tend to run a high volume of campaigns, it’s easy to overlook critical campaign settings that end up having a negative impact on performance. That’s why our eCommerce PPC audit will ensure every element of your campaign is configured optimally, including your…
A Fresh Pair of Eyes on Your Ad Account
A PPC audit is all about ensuring that your campaigns are getting the maximum return on your investment. What we tend to find with our clients that come to is that 9 times out of 10, they are not. The actionable recommendations we provide should be the building blocks for a new-and-improved ad account.
By analyzing each component, our paid ad specialists can determine how your campaign performance can be improved. With custom optimization recommendations, we can increase both the quantity and quality of traffic your PPC ads are driving to your site.
When you structure your campaigns to deliver highly targeted traffic with high purchasing intent, you will simultaneously increase your conversion rate and ROI.
eCommerce Audit FAQ
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