Our UX audit revolves around analyzing how customers interact with your eCommerce platform. By watching session recordings and looking at your analytics, our team gains deep insights into how users perceive your online store.
Session recordings offer a real-time view of your customers’ experiences, enabling us to pinpoint usability issues such as confusing navigation, unclear calls-to-action, or complex checkout processes. By identifying these barriers, we can propose targeted solutions to optimize the user journey, streamline conversions, and enhance overall satisfaction.
Equally, by analyzing metrics like bounce rate, conversion rate, and average session duration, we uncover valuable quantitative insights about user behavior. E.g. high bounce rates on specific product pages may indicate a need for more engaging content or a re-evaluation of the page layout.