Google Ads Management Services in Dubai

The beauty of Google Ads is that it allows you to connect to an audience who are actively searching for your products or services. The goal is to harness the power of this advertising platform to drive high-quality, targeted traffic to your website that. Then, of course, convert them into loyal customers. That’s what we specialize in at Trafiki Digital.

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Harnessing the Power of Google Ads in the UAE

Google is the leading search engine in the UAE and globally, with a 96.56% share of the UAE market, a 96% share of the global desktop search market, and an 85% share of the mobile search market.

Google Adwords gives you the opportunity to tap into this huge pool of potential customers. Remember – as it is a form of pay-per-click advertising – you’re not paying for exposure, you’re paying for clicks. Given that you’re incurring a direct cost every time a user doesn’t convert after clicking, it’s imperative that you attract the right sort of traffic.

By curating highly targeted campaigns and building finely-tuned audiences, we place your brand directly in front of your ideal customers. In turn, we ensure the best possible return on your investment (ROI).

First Party Data: The Building Blocks of a Successful Campaign

Your Google Ads account should not be treated as a static entity. Rather, it must be constantly optimized to maximize your conversions and cost per lead (CPL). Unfortunately, however, what we typically find when conducting audits is that our client’s ad accounts have been neglected either by themselves or the agencies managing them.

The way to optimize your ad account is to leverage the first-party data collected after your campaign is live. This will include data points such as customer behavior, preferences, demographics, and interactions. As it comes directly from your audience, this data is invaluable.

For example, this data will allow us to segment your audience into specific groups based on their characteristics, preferences, and past interactions. The result is highly targeted ad campaigns tailored to each segment, increasing ad relevance and effectiveness.

First Party Data: The Building Blocks of a Successful Campaign

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Different Types of Google Ads Campaigns

Search Ads

Formerly known as ‘Google Adwords’ and often referred to simply as ‘Google Ads’, these are text-based ads that appear at the top of search engine results pages (SERPs). These ads target users who are actively searching for specific keywords or phrases related to your products or services.

Display Ads

With Google Display ads, you can promote your brand with visually engaging ads across Google’s entire Display network, including Gmail and YouTube. These image or banner ads allow you to engage with users as they browse the web.

Shopping Ads

For eCommerce businesses, Google Shopping Ads ensure your product information is displayed to users who are actively looking to purchase related items. They display product images, prices, and other relevant information, making it easy for users to compare products and make purchase decisions.

Video Ads

These are advertisements that appear before, during, or after videos on YouTube and across the Google Display Network, Showcase your company, promote products, and share service information. They are particularly effective in storytelling and conveying messages visually.

Discovery Ads

Ideal for increasing brand awareness and reaching new audiences, Google Discovery Ads campaigns place media-rich ads across various Google feeds. This includes the Discover feed on mobile devices and the YouTube home feed.

These ads are highly visual and blend seamlessly with the organic content, providing a native advertising experience. Discovery ads help you reach users who are actively exploring and discovering new content, perfect for introducing your company to new customers.

Performance Max

Performance Max is a goal-based campaign type that utilizes machine learning and AI to deliver ads across multiple Google networks, including Search, Display, YouTube, and Discover. Performance Max campaigns.

They optimize bids and placements in real-time to maximize performance and reach across these networks. It allows you to leverage the full power of Google’s advertising platforms and place your ads where they’ll have the biggest impact.

Google Ads Marketing & Management Strategies

Ad Creation

The content of your Google Ads impacts how often they’re shown, when they’re displayed, and how users react. With a combination of creative copy, attention-grabbing visuals, and keyword targeting, we maximize engagement via expert ad creation.

We will craft compelling ad copy and impactful call-to-actions (CTAs) that effectively communicate your value proposition and improve click-through rate (CTR).

Bidding Strategies

Google Ads campaigns rely on bidding strategies to enable advertisers to secure optimal positioning and placements. From cost-per-view (CPV) bidding for video ads and cost-per-click (CPC) for generating website traffic, we will employ advanced bidding strategies to optimize your ad spend and maximize ROI.

Our experienced team analyzes market trends, competition, and historical data to determine the most effective bidding strategy for your campaigns. Whether it’s manual bidding, automated bidding, or a combination of strategies, we ensure that your budget is allocated efficiently to reach the right audience at the right time.

Conversion Tracking

Tracking conversions is integral to measuring the success of your campaigns and, more importantly, the data gathered should directly inform your campaign. Our Google Ad management services include setting up conversion tracking. This allows us to assess the actions users take after interacting with your ads, such as form submissions, purchases, or phone calls. By monitoring these conversions and optimizing campaigns accordingly, we ensure your Google Ads motivate users to act.

Landing Page Optimization

Landing page content impacts Google Ads Quality Scores (QS) and, therefore, affects when and where your ads are displayed. Moreover, a quality landing page is crucial for converting the traffic that arrives on your website.

As user interface (UI) & user experience (UX) design and conversion rate optimization (CRO) experts, we will pay particular attention to your landing page. After all, if your landing page has a poor conversion rate, the overall success of your campaign will suffer directly as a result.

We will analyze user behavior, perform A/B testing, and make data-driven adjustments to improve page load speed, layout, messaging, and overall user experience, resulting in higher conversion rates. Our goal will be to ensure that users have a seamless and relevant experience after clicking on your ads.

Keyword Research

Effective keyword research forms the foundation of successful Google Ads campaigns. The quality of your traffic dictates the profitability of your campaign. Poor keyword selection will directly impact your conversion rate and, thus, the ROI of your campaign.

Our team will conduct extensive keyword research to identify the most relevant and high-performing keywords for your business. We analyze search volume, competition, and user intent to target keywords that align with your offerings and drive quality traffic to your website, increasing the likelihood of conversions.

A/B Testing

We believe in continuous improvement and optimization through A/B testing. Our Google Ad management services include conducting A/B tests to compare different ad elements, such as headlines, descriptions, visuals, or landing page variations.

By experimenting and monitoring the impact of ad variables, we identify the best-performing content, strategies, and campaign parameters to consistently increase CTR and enhance results.

Our Success Stories

New PPC Strategy & UX Fixes Leads to Revenue Growth: Loop Generation

Optimized PPC Campaigns Dramatically Increase ROAS: Childsplay Clothing

How to Advertise CBD Products on Google Ads: Love Hemp

Google Advertising Agency FAQ

How does Google Ads work?

Google Ads operates on a pay-per-click (PPC) model, where advertisers bid on keywords relevant to their business. Advertisers only pay when someone clicks on their ad. Google Ads uses a combination of factors, including bid amount, ad quality, and relevance to determine which ads appear and in what order.

The platform allows companies to advertise across the Google network using a variety of different types of ads. With Google Search ads, for example, you can display ads on Google search results pages (SERP) to a targeted audience. When a user clicks on your ad, they’ll be directed to the landing page you’ve selected, and you’ll have an opportunity to convert them into a customer.

How much does Google Ads cost?

The cost of Google Ads varies based on several factors, including your:

Industry
Competition
Target audience
Campaign objectives

After an initial analysis, we will be able to give you an idea of how much you will need to spend – according to the cost-per-click (CPC) of your industry – to achieve your goals. The CPC can range from a few fils to several dirhams, depending on the competitiveness of the keywords you target.

Do I need to use a Google Ads company?

People often assume that launching, managing, and optimizing Google Ads is easy – until they try it! Most companies simply do not have the in-house resources to get the most out of their campaigns, as this requires in-depth knowledge and a lot of time spent optimizing the account.

As an experienced Google Ads management agency, we understand the complexities of the platform, always stays updated with industry trends, and can ultimately ensure your budget is used efficiently.

Is Google Ads right for my business?

As Google Ads operates on a pay-per-click basis, it is a cost-effective method of advertising for businesses of all sizes.

Google processes more than 9 billion search queries every day, so it’s possible to reach almost every type of target audience via Google Ads. However, working with a Google Ads service agency means you can create finely tuned campaigns that engage your target audience, rather than simply displaying your ads to a broad audience.

How long does it take for Google Ads to work?

The timeline for Google Ads to deliver results can vary depending on various factors, such as competition, campaign optimization, and industry.

Typically Google Ads campaigns are typically displayed within 24-48 hours of being launched, so they can start generating results very quickly. While it takes a little longer to generate enough campaign data to implement optimization techniques, you’ll find that Google Ads campaigns are one of the quickest ways to drive targeted traffic to your site. This contrasts to search engine optimization (SEO), which tends to take 6-12 months to start showing meaningful results (although it is equally important to grow your brand and generate sales!).

According to Google, it’s estimated that for every $1 a business spends on an ad, they generate $8 in profits. That’s an average ROI of 700%.