Your Google Ads account should not be treated as a static entity. Rather, it must be constantly optimized to maximize your conversions and cost per lead (CPL). Unfortunately, however, what we typically find when conducting audits is that our client’s ad accounts have been neglected either by themselves or the agencies managing them.
The way to optimize your ad account is to leverage the first-party data collected after your campaign is live. This will include data points such as customer behavior, preferences, demographics, and interactions. As it comes directly from your audience, this data is invaluable.
For example, this data will allow us to segment your audience into specific groups based on their characteristics, preferences, and past interactions. The result is highly targeted ad campaigns tailored to each segment, increasing ad relevance and effectiveness.