It’s also important to note that overall traffic and performance experienced noticeable improvements:
- 2.95% increase in site-wide conversion rate
- 121% increase in site-wide sales
- 112% increase in site-wide revenue
Loop Generation even experienced a 377% increase in first-time customers when compared to the previous period. We are currently encouraging the client to tap up their CRM database to really take advantage of this new online audience and maximise their customer lifetime value (CLTV)!
The Halo Effect
Despite no SEO or social media activities being carried out pre or post-PPC launch, organic traffic leveraged 41% more users and 198% more revenue over this period. This phenomenon is known as the “halo effect” – a cognitive bias where a positive impression of a brand in one area can influence people’s perception of it in other unrelated areas.
In this context, it describes the positive impact that a PPC campaign can have on other marketing channels. Increased visibility and traffic generated by Loop Generation’s PPC ads led to increased brand recognition and authority. Organic traffic, therefore, also increased!
Client Objectives: COMPLETED