PPC Management Services in Dubai

Through intelligent audience targeting and creative strategies, our pay-per-click (PPC) campaigns will drive revenue, boost brand awareness, and cater to your unique business goals. We will ensure that your products or services are placed directly in front of your ideal customers. In turn, your online business will reap the rewards of a steady flow of high-quality traffic.

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PPC Management Services in Dubai
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Digital Marketing Logos

ROI-Driven Paid Search, Social, and Display Ad Campaigns

PPC is a unique advertising medium. Given that you’re paying per click, you cannot simply afford to run campaigns across any and every platform. Your efforts must be laser-focused to ensure you get the best ROI (return on investment) possible. Depending on your target audience and the nature of your services, we will identify the most suitable ad type and the best media platforms to broadcast them on.

Schedule a FREE Discovery Call
Schedule a FREE Call

Revive Your Paid Strategy with Our PPC Audit

Digital Experts

If you want us to help rebuild your paid strategy, our first step will be to conduct a meticulous audit of your PPC account. This will involve taking a deep dive into your account structure, bidding strategy, landing page experience, and much more.

Your tailor-made audit report will highlight any inefficiencies and areas of potential wastage that could be affecting PPC performance. More importantly, it will lay out an actionable plan to rectify them. These recommendations will then become the cornerstone of a new-and-improved PPC strategy.

When we take over accounts that have previously been managed by other agencies, we often find that mismanagement is causing businesses to pump money into inefficient campaigns. That’s why every moment you allow your PPC strategy to remain unscrutinized, you could be carelessly spending your ad budget!

Targeted PPC Strategies for eCommerce Stores in the UAE

Although we run PPC campaigns for a wide range of different businesses, we specialize in doing so for online stores in the UAE. The eCommerce market in Dubai and throughout the Middle East is currently undergoing huge growth. With an increasing number of businesses now vying for the same online real estate, it’s our job to help you outperform your competition and profit from this industry boom.

Every decision we make will be backed by data, with the most crucial data coming once your campaign is live. This first-party data will be key to understanding your audience and so will continually inform our bidding strategies and all other aspects of your campaign. Our data-driven approach to campaign management is what will help connect your business to your target audience.

Digital Experts
Start with a PPC Audit
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Our PPC Strategies in More Detail

The success of your paid media campaign is ultimately dependent upon keyword research. Based on your specific industry, brand, and target audience, our keyword analysis will uncover the most relevant and profitable search terms that your campaign should target. This stage of the process is what will ensure that your campaigns attract the right type of traffic i.e. the traffic that you’re most likely to convert into buying customers.

To further maximize your ROAS (return-on-ad-spend), we will compile a comprehensive negative keyword list. This will directly reduce the chance of your ads showing up for irrelevant queries, and therefore reduce the chance of any wasted clicks.

The ads we create will be specially tailored to your brand and designed to stand out in your competitive landscape. This applies to everything from the ad copy we use for Google Adword campaigns to the images we use for your display ads.

We will also boost your chances of conversion through retargeting ads that will appear for users who have already shown an interest in your products or services. This is a powerful tool that is often underused by PPC management companies, despite people who have seen retargeted ads being 70% more likely to buy your product!

We have a wealth of experience in creating and managing all campaign types with a range of different budgets and target audiences. As an eCommerce-centric marketing agency, we are experts at running profitable Google Shopping and Amazon Shopping campaigns. We will construct a campaign around your specific business goals and KPIs, before segmenting your products according to a variety of factors, such as popularity, brand, and pricing. This will help us decide how to distribute your budget and focus on the products with the highest ROAS.

Accurate conversion tracking and constant monitoring are key to any campaign we manage. Knowing how much it costs for each conversion, for example, will help you understand which ads and keywords are most effective. That’s why such data will directly inform any adjustments we make.

Shopping (or product) feed management is crucial to the success of any Shopping campaign. First, we will apply the correct category attributes and product types, ensuring your products only appear in the most relevant searches. We will also regularly update your feed according to any changes in pricing and availability to make sure that you’re not losing money to wasted clicks.

We will also keep a constant eye on product disapprovals. We have a lot of experience in identifying and resolving such issues, whether it is to do with missing product identifiers (GTINs/EAN numbers), price mismatches, or policy violations.

While many PPC agencies believe that on-page improvements are outside the remit of their responsibility, we consider it to be a mandatory part of any paid advertising service. Especially considering that we are also UI/UX (user interface/user experience) design specialists.

Generating quality traffic to your site when your landing page is not optimized for conversions can be counterproductive to your PPC efforts. This is because clicks without conversions = wastage spend. In turn, our experts will optimize all on-page factors that could affect your page’s user experience and, thus, its conversion rate. This includes your content, layout, placement/color/size of CTAs, and image selection.

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The Results Speak for Themselves…

Across all our PPC clients based in the UAE over the last 3 months, our efforts have produced the following results:

115%

Av. Increase in
PPC Revenue

140%

Av. Increase in
Conversions

155%

Av. Increase in
CTR

200%

Av. Increase in
Impressions

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Frequently Asked Questions About Our PPC Agency Services

Creating and running a successful PPC campaign requires a lot of time and effort. It requires constant attention, something that many online businesses do not have the resources for. Our PPC experts will provide exactly that. We will ensure, for example, that your strategy constantly adjusts to any changes to ad features or policies that Google announces. Equally, we will keep an eye on your competitors’ movements in order to stay one step ahead of them in the SERP (search engine results pages). We will always keep you in the loop throughout this process, providing you with monthly performance reports.

A PPC management service is not only for people experiencing a drop-off in paid traffic. Even the most efficient ad accounts will depreciate over time, so you cannot afford to leave yours unattended if you want to get the best ROI possible.

PPC is not necessarily “better” than SEO, but it is much faster-acting. A quality PPC campaign will get your products right in front of your target audience almost immediately. Meanwhile, the benefits of an SEO strategy will take months to show. Given that it’s very difficult to rank organically for the high volume, transactional keywords that our ads will appear for, most online businesses cannot afford to rely solely on SEO efforts to generate revenue. That’s why we advocate an integrated approach to search engine marketing.

We will often use PPC advertising to bring in steady revenue for our clients while simultaneously executing a meticulous SEO strategy that will build for long-term success. An integrated approach will also help your business target your audience across each stage of the customer journey. That’s why it is an essential part of the full funnel marketing approach we endorse at Trafiki.

In stark contrast to SEO, the effects of a quality PPC strategy show almost immediately. That being said, we tend to see really good returns after around 3-6 months. This is because, during this time, your campaign generates data that we constantly use to inform any changes we make. For instance, following a period of A/B testing, we will commit to the ad copy with the highest CTR. Only once we understand what works and what doesn’t can we begin to optimize your campaign.

Some agencies suggest that you should invest around 10% of your total revenue, but there is no simple answer to this question. It is entirely dependent on your unique business goals, the average CPC (cost per click) of your industry, and a variety of other factors. It is true, however, that the more you spend on your paid advertising campaign, the more you will get out of it. Research shows that PPC has a 200% ROI, so we recommend investing as much as you can afford!

If you are hesitant, feel free to start small and incrementally increase your budget over time. The results we produce for your business will earn your trust.

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Paid traffic yields 50% more conversions than organic traffic. Our scientifically-targeted PPC campaigns are your chance to capture and convert your ideal customers.

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Our Other Services

SEO Audits

It’s getting harder and harder for websites to rank for profitable search terms. What once could be achieved by a few simple search engine optimization (SEO) tricks now requires far more time and effort. By getting your site ranked for a range of relevant keywords, our tailored SEO plans and targeted content strategies will provide your business with an endless supply of ready-to-buy customers.

UI/UX Audits

Generating quality traffic is only the first battle. Once someone arrives on your site, you must then convert them. This requires a website with an intuitive user interface (UI) and a smooth user experience (UX). In other words, an engaging and easy-to-use site. Our UI/UX design specialists will work with you to create exactly that and, in turn, drastically increase your conversion rate.

Social Media

Social media is an extremely powerful marketing tool – we can help you harness it to dramatically boost brand visibility, increase revenue, and grow your business. We will do so by creating unique, eye-catching content and, in turn, cultivating a community of loyal brand ambassadors across all relevant platforms. Start connecting with your ideal customers today.