PPC Terms & Conditions

1.1 The following clauses constitute the terms of any contract subject to which clients (“Client”) enter into a contract with Trafiki Digital Marketing Ltd for the purpose of ad Campaign set up (Google, LinkedIn, Meta), management, SEO services, microsite design, hosting and intellectual property ownership in relation to work carried out by Trafiki Digital Marketing Ltd (“Supplier”).

1.2 Supplier means Trafiki Digital Marketing Ltd.

Length of contract, fees, intellectual property rights and ownership of data collection

2.1 Our contracts run on a monthly basis with a 3 month rolling break clause after the first 3 months.

2.2 Client agrees to pay an initial set up fee (where applicable) in order to set up a campaign and to then pay an agreed monthly management fee for Supplier to manage Google Ads campaigns for a minimum period of 3 months. This setup & management fee will be dependent upon the complexity of your campaign and agreed in advance at the proposal stage when our pricing structure will be clear and transparent. The supplier does not receive any commissions from Google or any other search engine and does not add a mark up to any prices charged to our clients from a search engine.

2.3 Payment for set up fees (where applicable) will be in advance of the campaign being built and after the Client has agreed to their proposal and account set up the structure. Client monthly management fee will be invoiced during post month and payment made within 7 days of invoice.

2.4 All work carried out by Supplier on any Google Ads, Yahoo or Bing account and campaigns will remain the intellectual property of client during the lifetime of the contract and will transfer to the client intellectual property of Supplier following termination of the contract and outstanding fees paid.

2.5 All work carried out by Supplier in your Google Ads account will remain the intellectual property of the client throughout the lifetime of the contract and will remain the intellectual property of the client following termination of the contract.

2.9 Client agrees that failure to comply with clause 2.3 will result in payments to Supplier for every month that intellectual property of Supplier remains live within the Google Ads account owned by Client. Payments to Supplier will be at the monthly invoice amount accepted by the Client during the lifetime of the contract.

Google Account Details

3.1 Whether Supplier creates a new Google Ads account or have dual access to Client current Google Ads account, it is agreed that neither party can change the login details throughout the duration of the contract unless agreed in writing by both parties.

3.2 Throughout the duration of the contract Client agrees that any tools, coding, new keywords and any knowledge gained cannot be used in any other Google Ads Account the Client may have, or the Client creates during the Term of the contract.

3.3 Client agrees to not grant access to any paid Ads accounts to a third party company during the lifetime of the contract without prior agreement.

3.4 If the Client revokes access to any advertising account used for Pay-Per-Click (PPC) campaigns, such action shall constitute grounds for termination of this contract.

Termination of the contract

4.1 Notice of cancellation of the contract shall be deemed valid and accepted by Supplier if received by e-mail or post after the initial 12 month period. Cancellation will be accepted on the date of actual receipt by Supplier and will take effect at the end of a 3 month notice period. If the client wishes immediate termination of services then the client will be charged 3 months fees based at the average rate of the previous 3 months of the Contract.

Payment Terms

5.1 Supplier will invoice Client during the first week of each month for prior works work carried out during previous month.

5.2 Payment for all invoices is due within 7 days of the date on the invoice unless otherwise agreed.

Changes to these terms and conditions

6.1 Supplier may, in its discretion, change these terms of use without notification, by posting new Terms and Conditions on the website www.trafikidigital.com

6.2 Payment of supplier invoices at any time constitutes an acceptance of Supplier’s Terms and Conditions.

Governing law

7.1 These terms and conditions shall be governed by and construed in all respects in accordance with English law and the parties agree to submit to the non-exclusive jurisdiction of the English courts as regards any claim or matter arising in relation to these terms and conditions.

Trafiki Digital Marketing Ltd:

Registered in England & Wales: Company No. 10590444

Contact Details

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