SEM Agency Services Dubai2023-08-16T10:08:42+00:00

Search Engine Marketing Services
in Dubai

In today’s digital world, it’s vital to have an effective online marketing strategy in place. Regardless of your industry, promoting your business online gives you the opportunity to reach your target audience, engage potential customers, and convert leads into sales. By combining our SEO and PPC expertise, we can deliver holistic search engine marketing (SEM) strategies to help you do so.

Search Engine Marketing Services in Dubai
Digital Marketing Logos
Digital Marketing Logos

Capture & Convert Online Traffic

Given that 68% of online journeys begin with a search engine, a SEM strategy is essential to online visibility. 

More importantly, Given that 75% of users do not click beyond the first page of search results, a high-quality SEM strategy is essential to online visibility.

Combining intelligent audience targeting and creative campaigns, we have a proven track record in growing businesses in Dubai and throughout the GCC using tried-and-tested search engine marketing techniques. Book a 30-minute consultation with one of our experts today to discover more about our services.

An Integrated Approach: What is SEM?

An Integrated Approach: What is SEM?

Search engine marketing (SEM) is a subset of digital marketing that refers to increasing your brand’s visibility on search engines like Google, Bing, etc. In turn, it’s all about maximizing brand awareness and driving targeted traffic to your website by ensuring your brand is visible on search engine results pages (SERPs).

SEM can be broken down into two major components:

  1. PPC advertising: a form of digital advertising where advertisers pay each time a user clicks on one of their ads.
  2. Search engine optimization (SEO): the practice of improving organic search engine rankings.

An integrated approach that incorporates both techniques is the most effective approach, allowing you to occupy as much online “real estate” as possible. With this dominant digital presence comes a consistent stream of potential customers.

The Building Blocks: UAE Keyword Research

When running a PPC campaign or working to get a site ranked organically, your ads or web pages must show when users search for content that’s related to your business. In other words, your website should only appear for relevant search queries as this will ensure that the traffic generated is likely to convert into sales. 

The only way you can ensure this is through meticulous keyword research. This is what allows our specialists to identify the terms your target audience is using when looking for the services and/or products that your business provides.

There are a variety of different factors to consider when conducting keyword research, including search volume, location, competition, relevance, and intent. Once we have collated a comprehensive list of target keywords, we will have the building blocks of any SEM strategy we create and execute to grow your business.

The Building Blocks: UAE Keyword Research
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Building a Paid Search Campaign

Before we launch a PPC campaign, we will first need to decide what type of ad campaign to want to run. The campaign we build out will be uniquely tailored to your business, and thus entirely dictated by your specific industry, goals, and target audience. Different ad formats will target your customers at different stages of the buying process. On the Google network, the options include:

These are the most common type of PPC ads. Search ads are text-based ads (although some may be accompanied by a small image) that appear at the top or bottom of the SERP. These ads are triggered by keywords that users type into the search bar, and they are a great way to reach users who are actively searching for your products or services. As an experienced Google Ads agency, we have a proven track record in writing ad copy that connects with target audiences.

Display ads are shown throughout the Google Display Network, which consists of over 2 million websites. They can be in the form of images, videos, or interactive content, and are thus particularly effective for businesses that have visually appealing products or services, such as clothing or home decor. These types of ads are great for building brand awareness and reaching a wider audience. 

Remarketing ads are targeted ads that appear to users who have already visited your website or interacted with your brand in some way. They are a great way to nurture and re-engage leads who are already familiar with your brand, propel them through your sales funnel/lifecycle, and encourage them to make a purchase.

These ads are particularly effective for businesses that have a longer sales cycle, as they allow you to remind potential customers of your products or services while they are browsing.

Video ads are ads that appear before, during, or after video content on websites, apps, and social media platforms. They can be in the form of pre-roll ads, mid-roll ads, or post-roll ads. They work best for businesses that want to tell a story and build an emotional connection with their audience.

As YouTube is part of the Google network, you can us Google Ads to launch video ad campaigns on the platform. With more than 2.5 billion users, it’s easy to see why businesses use YouTube ads to maximize their reach!

Shopping ads are product-based ads that appear at the top or side of the search engine results page (SERP). These ads include a product image, title, price, merchant name, as well as a link to your website. For eCommerce businesses, Shopping ads can be a great way to showcase your products and facilitate new sales.

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Devising an SEO Strategy

Boosting your organic rankings is another way to improve your web ranking and increase the amount of targeted traffic that arrives at your website. Our strategies are multi-faceted and can be broken down into the following four components.

On-page SEO refers to optimization that takes place on your site’s web pages. This includes:

  • Integrating keywords into your web page copy
  • Using title, H1, and H2 tags
  • Simplifying your URLs
  • Adding meta titles and descriptions
  • Using inbound and external links
  • Publishing fresh, original content regularly

On-page SEO mainly helps search engines understand the content and purpose of your website. High-quality content is arguably the most important ranking factor there is.

Off-page SEO refers to everything that happens off your website that impacts your search engine rankings. This could include:

  • Guest posts on industry websites
  • Listings on industry directories
  • Creating and optimizing a Google Business Profile

Backlinks (links from another site to yours) are a major element of off-page SEO, so securing links from reputable external sites should be a top priority.

In addition to this, a high-quality off-page SEO strategy will involve social media activity. By building trust, generating social ‘mentions’, and being more active, you can directly connect with your target audience. Although social media is not a direct ranking factor, it will certainly help to boost your online performance.

Off-page SEO is extremely important as it signals to search engines that your website is authoritative and trustworthy. In turn, it will boost your rankings on the SERP.

Technical SEO refers to the optimization of the technical aspects of your website that impact its search engine ranking. This includes activities such as:

  • Maximizing page loading speeds
  • Using https, rather than http (known as an SSL certificate)
  • Improving the mobile-friendliness of your website
  • Enhancing page experience as part of Google’s Core Web Vitals
  • Identifying and fixing crawl errors
  • Optimizing your XML sitemap
  • Using structured data

Technical SEO is also inextricably linked to improving user experience, which can have a direct impact on conversion rate. Businesses with large websites (e.g. eCommerce stores) must pay particular attention to the technical aspects of their website, as having lots of pages can heavily impact performance and responsiveness.

Local SEO refers to the optimization of your website for local search results. This will include:

  • Claiming, verifying, and optimizing your Google My Business listing
  • Using relevant local keywords in your website content, meta tags, and title tags
  • Get listed in local directories such as Yelp, Yellowpages, and Citysearch

Local SEO is important for all businesses that want to attract customers in a specific geographic area, regardless of whether they have a physical location or not.

Even businesses that operate entirely online can benefit from local SEO by targeting customers in a particular city or region. For example, an online clothing store can use local SEO strategies to target customers in a specific city or region, increasing their visibility and ultimately driving more traffic to their website.

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Our Success Stories

The Results Speak for Themselves…

Across all our SEM (both SEO & PPC) clients based in the GCC over the last 6 months, our efforts have produced the following results:

120%

Av. Increase in
Paid & Organic Revenue

150%

Av. Increase in
Conversions

165%

Av. Increase in
CTR

255%

Av. Increase in
Online Traffic

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SEM Agency Services FAQ

Over two-thirds of users begin searching for products and services via a search engine. If you want these users to visit your website, it’s vital that your brand is visible on search engine results pages (SERPs) – and SEM is the only way to achieve this. 

Globally, Google is the main player when it comes to search engines. The search giant has a market share of 84.69% for desktop searches and 96.71% of the mobile search market. This is echoed when we examine the stats for the UAE, with Google securing a total market share of 95.91% and Bing, Petal Search, and Yahoo accounting for just 2.71%, 0.45%, and 0.43% respectively.

Increasing your rankings and generating more organic traffic can be a highly effective way to grow your business but you’ll need a good understanding of SEO and PPC to make your strategy work. From technical site optimization to complying with Google’s latest algorithms, there is a myriad of elements that need to be incorporated into a successful SEM strategy. Of course, however, this is very time-consuming and many businesses do not have the in-house resources or expertise to execute such a strategy.

Our team of PPC and SEO experts in Dubai and London will create a custom SEM strategy to reflect your business objectives. This will involve developing campaign assets that showcase your products or services, building innovative campaigns to maximize your budget, and implementing ongoing optimizations to deliver enhanced results. The top digital marketing agencies in Dubai, Abu Dhabi, and beyond will pride themselves on devising an approach that is utterly tailored to your brand, industry, and target audience.

Pay-per-click advertising is a cost-effective way of getting your brand on search results pages. By choosing keywords that are relevant to your brand, product, or service, you can engage your target audience and drive targeted traffic to your website. 

PPC (search) ads appear at the top of search engine results pages under a ‘sponsored’ heading that lets users know they’re clicking on an ad. Depending on the features you choose to use, your ad can include:

  • Headings
  • Descriptions
  • Sitelinks
  • Callout text
  • Images

PPC campaigns run on an auction-style platform, so you’ll be competing with other businesses that are targeting the same keywords as you. You can set a budget per day, month, or bid, so it’s easy to keep track of your spending. However, you will need to be competitive if you want your ads to be shown when users search for popular keywords.

Search engine optimization (SEO) is the practice of modifying your web pages to maximize your rankings on search results pages. This relates to the organic (non-paid) results that appear below the paid ads on the results pages. 

53% of all trackable website traffic comes from organic search, which highlights why it’s such an important component of any company’s digital marketing strategy and an essential way of promoting your brand. 

While there are differences in the way that campaigns are managed based on the type of ads you use, here are the core principles that must be followed to execute a PPC ad campaign:

  1. Draft compelling ad content
  2. Incorporate extra ad features (e.g., sitelinks, call outs, etc.)
  3. Design engaging ad visuals (if required)
  4. Create relevant landing pages
  5. Set campaign parameters (e.g., locations, times/days ads should be shown)
  6. Set a budget
  7. Choose a bidding strategy
  8. Set up conversion tracking

If you choose to use our services, you gain access to:

  • Professional copywriters drafting your ad content
  • Experienced designers creating ad visuals
  • Paid campaign specialists setting up conversion tracking, choosing the best bidding strategy, and implementing the right campaign parameters

PPC

+ Instant search visibility

+ Audience targeting options

+ Generate targeted traffic

+ Measurable results

– Visibility stops when ads are no longer running

– Misleading metrics

SEO

+ Long-term results

+ No advertising costs

+ Generate targeted traffic

– Can take time for rankings to increase

– Time-consuming

– Expertise required

As you can see, both PPC and SEO have their advantages and disadvantages, which is why they work so well in combination with one another. While SEO can take some time to reap rewards, for example, PPC offers instant access to the first page of search results and can begin generating website traffic right away.

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68% of online journeys begin with a search engine. To connect with this pool of potential customers, you’ll need an expertly crafted SEM strategy.

Schedule a SEM Consultation


Our Other Services

PPC

We run pay-per-click (PPC) campaigns across all major platforms – including Google Ads, Facebook Ads, and LinkedIn Ads – which focus on boosting brand awareness, sales, and revenue. Due to our creative approach to advertising and intelligent audience targeting techniques, we have a proven track record in growing online businesses through paid search and paid social strategies.

UI/UX Audits

Generating quality traffic is only the first battle. Once someone arrives on your site, you must then convert them. This requires a website with an intuitive user interface (UI) and a smooth user experience (UX). In other words, an engaging and easy-to-use site. Our UI/UX design specialists will work with you to create exactly that and, in turn, drastically increase your conversion rate.

SEO Audits

It’s getting harder and harder for websites to rank for profitable search terms. What once could be achieved by a few simple search engine optimization (SEO) tricks now requires far more time and effort. By getting your site ranked for a range of relevant keywords, our tailored SEO plans and targeted content strategies will provide your business with an endless supply of ready-to-buy customers.

Social Media

Social media is an extremely powerful marketing tool – we can help you harness it to dramatically boost brand visibility, increase revenue, and grow your business. We will do so by creating unique, eye-catching content and, in turn, cultivating a community of loyal brand ambassadors across all relevant platforms. Start connecting with your ideal customers today.

UI/UX Audits

Conversion rate optimization (CRO) is the practice of increasing the % of users that perform a desired action, or “convert”, on a website. Remember – it’s not just about generating more traffic to your website, it’s also about squeezing the most possible value out of the traffic already landing on it. Our CRO experts will work closely with our UI/UX team to ensure this is the case.

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