Expert SEO Services in Dubai

A website with consistent, high-quality organic traffic is a constant source of leads and conversions. To attract such traffic, however, you need to get your site ranking for the right keywords. We specialize in developing such strategies for ambitious businesses throughout the Middle East.

Data-driven SEO Services in Dubai
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Digital Marketing Logos

Build Long-term Equity with SEO

Search engine optimization (SEO) is a crucial part of online marketing. Without any organic visibility, your search engine presence is solely reliant upon paid advertising. When the money being pumped into ads is turned off, so too is the traffic.

SEO, on the other hand, provides permanent value to businesses. Without having to pay for a listing, an effective SEO strategy that accounts for all on-page and off-page factors will help you tap into an endless stream of ready-to-buy customers. In fact, the average ROI (return on investment) in SEO is 175% – triple what you invest!

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Our Search Engine Optimization Strategies in More Detail

Keyword research is the first step to improving your web ranking. Our keyword analysis tools will help us understand the competitive landscape of your specific industry, what your site is already ranking for, and what your site should be trying to target.

This is also an opportunity for us to identify any potential gaps within your niche. Our SEO experts know exactly how to outfox your competitors and identify the most relevant, profitable keywords for your business. Our on-page strategy will then revolve around these search terms, informing any content we create or optimize.

SEO performance and website content are intimately connected. If your website is not populated by high-quality, keyword-focused content that is regularly updated, it will struggle to rank well. It is even less likely that you will rank for keywords that will attract your target audience.

Every piece of content that our highly-skilled content creators produce – whether it is a blog, guide, or case study – will be optimized for both the users that will read it and the search engines that will crawl it. The result of these efforts will be a constant stream of targeted traffic to your site. If you are an international brand with a number of different audiences, we also offer global SEO services that account for cultural and linguistic nuances when it comes to content creation.

Optimizing pre-existent product or category pages that have never accounted for SEO best practices could make a massive difference to your online revenue. We will optimize their metadata, internal link structure, and images, whilst ensuring that they are targeting unique keywords that will attract quality traffic.

Beyond getting individual products and product ranges ranking on the SERP, optimizing the content is an important part of the user experience. We will ensure your product descriptions are informative, highlight USPs, and, thus, conversion-focused.

Given that backlinks are a huge search engine ranking factor, link building is central to any off-page SEO strategy. Our link building techniques are comprised of creative outreach campaigns, guest blogging, and identifying opportunities to build broken backlinks.

Rather than asking you for a load of money to buy backlinks as other agencies do, we will seek out more worthwhile, natural backlinks. The end goal is to ensure that your backlink profile is entirely made up of quality (authoritative and relevant) links that will signal to search engines that your site is worthy of ranking.

As well as affecting the user experience of your site, page speed is a crucial part of technical SEO. Page speed has been a Google ranking factor since 2010, meaning that a slow-loading website puts off both users and search engine crawlers. This is just one of many examples of the overlap between SEO and UX in search engine algorithms.

Our SEO specialists will highlight pages with slow load speed, identify the root of the problem, and then work with our developers to solve it. Slow page load speed is often a problem for eCommerce sites with category pages populated by large amounts of high-resolution product images.

Mobile-friendliness became a Google ranking signal in 2015. In 2019, the search engine’s switch to mobile-first indexing solidified the importance of mobile SEO, as it made the mobile version of your website the primary indicator for page ranking.

Given that being mobile-friendly will be hugely beneficial to your ranking, the strategy we develop for your business will account for a range of mobile-specific considerations, such as mobile load speed and how your content is formatted on a smaller screen.

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The First Step to Organic Success: Our SEO Audit

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Before we can devise a tailored SEO plan to take you to the top of the SERP (search engine results page), we first need to identify the ranking barriers that are stifling your organic efforts. That’s where our SEO audit comes in.

Our SEO audit service is fuelled by a combination of market-leading auditing tools and SEO experts that know exactly what they are looking for. The product is an in-depth report which dissects all aspects of your current SEO strategy, including your keywords, backlink profile, and page speed.

This audit report will explain exactly why your organic performance is suffering, where it can be improved, and how to go about doing so. These actionable solutions will be uniquely tailored to your business and key to developing a new strategy that will drive organic growth.

Growing eCommerce Stores in the UAE & the Middle East

Due to constant search engine algorithm updates and improving competitors, you must treat SEO as an ongoing process. That’s why, following an initial audit, our experts will develop and implement a custom-made strategy that will continually build upon your organic performance.

The organic landscape throughout the Middle East is becoming increasingly competitive, especially amongst online stores that are vying for invaluable Dubai-centric keywords and looking to tap into the eCommerce boom that the city is experiencing.

Our eCommerce audit service will identify and get you ranked for the search terms that will connect you to your ideal customers. Using creative on-page and off-page strategies, we will then turn your homepage, category pages, best-selling product pages, and blogs into funnels for traffic with high purchase intent.

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The Results Speak for Themselves

Across all our SEO clients based in the GCC over the last 6 months, our efforts have produced the following results:

125%

Av. Increase in
Organic Revenue

160%

Av. Increase in
Conversions

205%

Av. Increase in
Organic Keywords

235%

Av. Increase in
Organic Traffic

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SEO Agency Services FAQ

Whilst SEO can be performed by anyone, it has many moving parts that need to be accounted for. Your site’s on-page, off-page, and technical SEO must work in harmony with one another to boost your organic visibility. Our team of SEO specialists in Dubai has years of experience in doing exactly that. In turn, they have years of experience in creating strategies that produce huge revenue growth.

Monthly performance reports will help keep you in the loop and help us constantly adapt to the ever-changing organic landscape. This is a landscape that is ruled by constant search engine algorithm changes and online businesses constantly trying to outdo each other. Your organic ranking or volume of traffic could be disrupted at any time, so it is our job to keep our finger on the pulse so that this does not happen.

Choosing the right SEO agency or consultant is crucial to the success of your organic strategy. Below is a handful of blogs that may help you make that decision:

Equally, we have written a range of industry-specific SEO guides:

As a general rule of thumb, it will take around 3-6 months to see significant changes in average traffic and related leads. The full results of an effective SEO strategy will then probably be apparent after a year, although we have had clients undergo massive organic growth must sooner. Any search engine marketing agency in Dubai or anywhere else that promises you the results in a far shorter time period either…

  1. Does not understand the mechanics of search engines
  2. Is intentionally selling you a pipedream

Once your site is firmly established in the SERP, it is then all about maintaining this success. This is when you will continuously reap the benefits of a website with large amounts of quality traffic.

On-page SEO is the practice of optimizing your site’s visible elements and anything else in the HTML source code. This involves the optimization of your site’s content, title tags, meta descriptions, and images.
Off-page SEO is the practice of optimizing a website through measures taken outside the actual website. This could involve link building, social media marketing, and other external activities that could boost brand authority and awareness.

Technical SEO is a form of on-page SEO that focuses on optimizing a website’s “technical” elements. These are the elements that make it easier or more difficult for search engines to crawl, index, and then rank your site, such as your internal link structure, XML sitemap, and page speed.

While we offer a specialized technical SEO audit service, we will typically perform this as part of a broader audit that that covers all aspects of your website’s search engine optimization strategy.

Local SEO is the practice of optimizing a site for local search results (e.g. electronic stores in Dubai/near me). This will involve targeting location-based keywords, managing your Google Business Profile, and ensuring your company shows up on Google Maps in the first place.

There is a common misconception that a local SEO strategy is only important for businesses that serve a local area. This is not true. Local SEO is a great way for businesses to boost their online visibility, no matter their size or scope.

As a digital marketing agency in Dubai, we specialize in driving traffic to businesses throughout the GCC.

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Over 90% of organic traffic goes to page one, whilst 60% goes to the top three spots. Rank for the right keywords and unlock a continuous stream of potential customers.

Schedule an SEO Consultation


Our Other Services

PPC

We run pay-per-click (PPC) campaigns across all major platforms – including Google Ads, Facebook Ads, and LinkedIn Ads – which focus on boosting brand awareness, sales, and revenue. Due to our creative approach to advertising and intelligent audience targeting techniques, we have a proven track record in growing online businesses through paid search and paid social strategies.

UI/UX Audits

Generating quality traffic is only the first battle. Once someone arrives on your site, you must then convert them. This requires a website with an intuitive user interface (UI) and a smooth user experience (UX). In other words, an engaging and easy-to-use site. Our UI/UX design specialists will work with you to create exactly that and, in turn, drastically increase your conversion rate.

PPC

Search engine marketing (SEM) strategies involve a combination of SEO and PPC advertising. By getting your website ranked organically and using paid search techniques, a well-executed SEM strategy will ensure that your brand occupies as much online “real estate” as possible. In turn, this holistic approach is ideal for businesses looking for aggressive brand awareness and revenue growth.

Social Media

Social media is an extremely powerful marketing tool – we can help you harness it to dramatically boost brand visibility, increase revenue, and grow your business. We will do so by creating unique, eye-catching content and, in turn, cultivating a community of loyal brand ambassadors across all relevant platforms. Start connecting with your ideal customers today.

UI/UX Audits

Conversion rate optimization (CRO) is the practice of increasing the % of users that perform a desired action, or “convert”, on a website. Remember – it’s not just about generating more traffic to your website, it’s also about squeezing the most possible value out of the traffic already landing on it. Our CRO experts will work closely with our UI/UX team to ensure this is the case.