Are you squeezing the most possible value of the traffic arriving on your website? A UX audit evaluates your site’s usability, navigability, and overall user experience. By gaining valuable insights into user behavior, preferences, and pain points, you can make informed decisions to optimize your website.
‘User experience’ encompasses everything a user feels and does (or doesn’t do) when they visit your site. So, if you want to know how to improve your website’s performance, the answer starts with a UX audit.
The importance of a UX audit is plain and simple. Your website’s user experience is intimately connected to your website conversion rate and, in turn, your revenue. This makes our data-driven UX audit service essential to the growth of your business.
A positive UX motivates visitors to stay longer, explore more, and convert into customers or clients. By eliminating frictions that hinder users from taking desired actions – such as making a purchase, filling out a form, or subscribing to a service – the likelihood of converting users increases exponentially.
Actionable Solutions to Fix Your UX Issues
Not only will our audit report identify issues that are negatively impacting your website’s user experience – we will also explain how to fix them. We will provide personalized recommendations that are designed to convert your specific target audience.
For example, we will implement a session recording tool on your website’s checkout pages to capture user interactions during the checkout process. We will look for instances where users hesitate, encounter errors, or abandon the process altogether, noting any patterns or recurring issues.
Based on the insights gathered from session recordings, we would develop actionable solutions. This could be simplifying the form fields, clarifying error messages, and/or adding in trust signals. Whatever the solution, it will be adapted according to your business objectives and implemented by by our team of UI & UX design experts.
No matter how impressive your content is or how eye-catching your website design is, users won’t benefit from it if your site isn’t easy to navigate. In fact, 94% of consumers identify ease of navigation as the most important website feature.
That’s why we’ll analyze your site’s architecture, structure, and navigation to identify potential disruptions to the customer journey.
Incorporating a search function into your site allows users to access the information they want quickly and easily. However, it’s vital that the search functionality on your website works optimally and delivers accurate and comprehensive results. Furthermore, it’s important that the search function is visible and prominent on your site so that users are instantly aware of it.
We’ll assess both the design and functionality of your on-site search and determine how it can be improved to deliver a better user experience.
If you’re providing product information or running an eCommerce website, product listings are a critical element of your site. Both the listings and the layout should be enticing and eye-catching, while the information provided should be easily accessible, meaningful, and informative.
When conducting a UX audit, our specialist in-house team examines existing product listings and layouts to determine if any issues exist. If you’re not using structured data for product listings, for example, this could negatively impact the UX and damage your SEO rankings. With bespoke recommendations, you can enhance both product listings and layouts to maximize sales.
Removing distractions, simplifying checkouts, and showcasing security are just three ways of improving the process and increasing sales, but what our recommendations will be uniquely tailored to your website.
Whether you have a branded app or you simply want to ensure users can navigate your site easily via mobile devices, our UX audit will provide all the answers you need. From responsiveness and accessibility to loading speeds and design, every aspect of the mobile experience will be analyzed and assessed so that mobile performance is improved.
01. Reach out to Us Book a free 30-minute consultation at a time that suits you to discuss a potential UX audit. This is also a chance for us to better understand your business goals and provide you with a quote.
02. User Experience Deep-dive Our UX experts will evaluate your site’s usability issues and start problem-solving. We will install our research tools onto your website and leave around 30 days to gather data around real-life user behavior.
03. Receive Your UX Audit Following our data analysis, you will receive your in-depth report. We’ll highlight where your site is letting you down and provide actionable guidance tailored to your business. This will be the blueprint to growing your business.
04. Elaboration We will then offer you a follow-up call with our UX experts to talk through our insights and recommendations. This is an opportunity to ask any further questions you may have and tap into our expertise.
A user experience (UX) audit analyzes and assesses your website to identify issues or pain points that may affect users. By eliminating gaps, errors, or inconsistencies, you can then enhance user experience and increase user engagement.
All websites can benefit from a UX audit. For brand-new websites, a UX audit identifies potential issues before the launch and enables you to optimize website performance from the get-go. Conversely, existing sites can be improved and optimized via UX audit results, so that engagement, conversion, and retention rates can be increased.
Importantly, your user experience issues are not simply solved by a one-off audit. As with any digital strategy, it is an ongoing process. Investing in user research tools, UX writing services, and ongoing web design will help to improve and, more importantly, maintain optimal performance.
The timescale of a UX audit varies depending on the size and scale of your website. As you might imagine, a website with 100+ pages will take longer to audit than a site with 10-20 pages. At Trafiki, our team works with clients to establish a workable timescale from the outset, so you’ll know exactly when to expect your UX audit results.
Whatever the size, it takes at least 30 days for us to gather data on your website before we begin mapping out our tailored solutions.
A UX audit is designed to identify potential and current issues that are negatively impacting website performance, as well as optimization opportunities that can improve it. Great UX design has a number of benefits, such as:
Improved user satisfaction: A positive user experience is crucial for customer satisfaction and loyalty.
Enhanced conversion rates: Conversion rate optimization and UX design are very closely connected. By optimizing the user experience, you can improve conversion rates, increase sales, and achieve better ROI (Return on Investment).
A competitive edge: User experience has become a critical differentiating factor in today’s digital landscape. By conducting a UX audit, you can benchmark your product or service against competitors and industry standards.
Reduced development costs: Identifying usability issues and making improvements early in the design and development process can save significant costs in the long run. In other words, it will catch problems before they become expensive to fix, reducing the need for extensive redevelopment.
Enhanced brand perception: A well-designed and user-friendly digital experience can positively impact your brand perception.
It’s never a bad time to arrange a professional UX audit, but there are key indicators that a UX audit may be overdue, including:
New product or website launch: If you’re in the process of developing a new digital product or website, it’s beneficial to conduct a UX audit before the launch. This ensures that any usability issues or design flaws are identified and addressed prior to releasing the product to your target audience.
Declining user engagement or conversion rates: If you notice a decline in your conversion rate, for example, it may indicate underlying usability issues. A UX audit can help identify the reasons behind the decline and provide recommendations for improving the user experience to regain traction.
User feedback or complaints: If you receive consistent user feedback or complaints about usability or user experience problems, it’s a clear sign that a UX audit is needed. Addressing these issues promptly can help you retain customers and prevent negative word-of-mouth.
Redesign or rebranding initiatives: When undergoing a redesign or rebranding effort, it’s essential to assess the user experience of your existing digital assets. A UX audit can evaluate the current state of the user experience and provide insights for aligning the redesign with user needs and expectations.