Whilst “car parts” has a much higher search volume than “honda car parts near me” in the UAE (2,900 vs 70), it is significantly easier to rank for the latter (47% vs 19% keyword difficulty). This must be accounted for and that’s why an effective SEO strategy must target both short-tail and long-tail keywords!
Long-tail keywords also often suggest that the user has a more precise idea of what they are looking for. As a result, this traffic may be easier to convert and, thus, more profitable.
Another crucial SEO component is link building. This component involves receiving links from other websites citing your website as a credible source for your niche. If a website has more backlinks, they are seen as more credible on a topic by search engines, therefore more links can mean a higher ranking.
The highest quality backlinks are those that come from extremely relevant and authoritative sources. For example, if you are a Dubai-based fashion eCommerce brand, getting a link in an article titled “The Best Fashion Brands in Dubai” by Vogue Arabia will positively influence your rankings.
Meta descriptions are the small text you read that appears under the search engine page link. Their purpose is to communicate the content’s central idea to the search engine and the audience.
Whilst meta descriptions are not a ranking factor, a well-written, engaging description will increase the likelihood that a user clicks on your webpage on the SERP (search engine results page). Your meta description should include a call-to-action that encourages the user to visit your page and, as a general rule, not exceed 160 characters.
Page speed is a direct search engine ranking factor. Moreover, the average attention span of a user waiting for a website to load is three seconds. In other words, your website must appear in the mentioned timeframe before it disinterests the potential customer. Users will avoid the website and continue their online search if the website takes longer.
An SEO professional will ensure a quick loading time with content and image optimization. They will also compress visual elements such as videos to ensure the website does not lag. They will also communicate different server plans with the clients based on excellent bandwidth and information exchange. As a result, the customer is impressed with the website creation.
All texts and no images make for dull content. Search engine optimization in Dubai is successful only if the readers continue visiting the website. The user will quickly become disengaged if it is only comprised of text and does not educate the reader with visuals.
Therefore, the specialist should add images, graphics, videos, and other visual aids to entice the user to stay. The strategy will ensure the customer remains thoroughly engaged.
Whilst website navigation is predominantly a user experience factor, there is a growing overlap between SEO and UX. This has meant that it has also become an important part of search engine optimization. An SEO expert, therefore, should help your business create an easy-to-understand and easy-to-navigate website.
Easy navigation is typically rooted in a good website structure, which makes your website easier for search engine crawlers to crawl. So, effective website navigation will not only keep users on your website longer also, but it may also help improve your ranking!