How to Rank Higher on Google Maps
When your business is shown on Google Maps, users can see your company’s exact location when they’re viewing the map. However, businesses with high Google Map rankings also appear in search results.
Known as the ‘Local 3 Pack’, this is a listing of the three businesses with the highest rankings for a user’s local search and is displayed directly below the map on search results pages.
If you run a fashion store in Dubai, for example, you’ll want your business to appear at the top of the Local 3 Pack when users search for ‘clothes store Dubai’.
While making sure your business is shown on Google Maps should be your first priority, enhancing your rankings and securing top display positions should come a close second! Fortunately, there are various strategies you can use to ensure your business is visible and ranking highly on Google Maps, including:
1. Make Your Site Mobile-Friendly
All sites should be mobile-friendly to rank highly on search engine results pages (SERPs) but – if you want to rank highly on Google Maps – responsiveness is key. As a significant proportion of local searches occur on mobile devices, it’s vital that your website can be navigated via a variety of different tablets and smartphones.
As well as providing a better user experience (UX), a mobile-friendly website can positively impact your Google rankings too.
2. Keep Your Business Information Consistent
Your business information may be displayed in a variety of online locations, including your website and directory listings. However, if the information is displayed differently, it could damage your Google Map rankings and it may even affect the visibility of your website on Google Maps.
If your business information is displayed differently online (or even on your own website), Google may doubt the authenticity or accuracy of the data. So, if your company’s phone number is shown as (971) 4-000 0000 on your contact page but as 4 000 000 on your website footer, this could negatively impact your rankings.
By making sure that your business information is always displayed in a consistent format, you can ensure that you achieve and retain high rankings for both Google Maps and Google Search.
3. Embed Google Maps
Integrating Google Maps on your website – and using the same business address as you’ve added to your Google Business Profile – strengthens your listing in the eyes of the search engine. As a result, it can increase your rankings and mean that your business is more likely to be shown in the Local 3 Pack.
Many businesses choose to embed a Google Map on their Contact page, as it provides a quick and easy way for users to access contact and location information too.
4. Use Local Keywords on Your Website
When you want to rank highly for local searches, it’s important to incorporate these terms into your overall SEO strategy.
If you’re a fashion store owner, for example, ranking highly for ‘best fashion store’ is unlikely to bring you many customers, as you’ll be generating online traffic from all over the world. On a side note, check out our guide to global SEO if you’re looking to conquer international markets!
Instead, ranking highly for the search term ‘best fashion store in your location’, is much more likely to generate targeted traffic that converts into customers.
So, add local SEO to your search engine optimization strategy and ensure that your web pages are ranking for location-based keywords and search terms.
5. Secure Positive Business Reviews
Positive reviews for your business can encourage potential customers to engage with you, but they also help to boost your rankings and make your content more visible across Google. When you have multiple 5-star reviews, for example, you’re likely to outrank competitors who have just one or two 3-star reviews.
To maximize the number of reviews your business receives, incentivize customers to publish a review via your Google Business Profile. E.g. this could be done through an automated follow-up email x amount of days after a purchase.