#5 UI & UX Design
Delivering a great user experience (UX) keeps users on your site and encourages them to return, which means it has a significant impact on your retention rate and customer lifetime value (CLTV). In fact, 90% of users won’t revisit a site if they have a bad UX.
But you may be surprised to learn that UX design can impact acquisition rates too. When a potential customer benefits from a good UX, they’re likely to tell other people about your site. As a result, you can rely on an optimal UX to underpin ‘word of mouth’ marketing and use referrals, recommendations, and reviews as a way of generating more traffic.
Of course, you’ll need to ensure that your eCommerce platform delivers an optimal UX for both sellers and buyers. If your site is already up and running, conduct a UX audit to determine where improvements can be made. If your site is still in the early development stage, be sure to incorporate UX considerations before your site is built.
- Perform user research and map potential customer journeys to determine what pages and content
- Create wireframes and prototypes to assess the interaction design of your site.
- Examine the user interface (UI) and determine whether the visual design, colors, layouts, and typography reflect your brand and engage your target audiences.
UI design is the aesthetic and interactive layer that brings the UX design to life, providing the visual representation of the user experience.
While your website’s UI/UX isn’t a primary method of generating traffic, it’s integral to converting the traffic that arrives on it. If you want vendors to sign up and consumers to make purchases, you should be investing in UI & UX design.