14 Industry-specific SEO Tips for Companies in the Finance Sector
Whether you’re a financial advisor, mortgage company, loan provider, or tax expert, SEO can help to elevate your brand, optimize your conversion rate, and outperform your competitors.
Make a start by taking a look at our top SEO tips specifically for financial companies:
#1 Understand SEO components
Search engine optimization encompasses a wide variety of topics and search engines use hundreds of ranking factors to determine where web pages should appear on the SERP. There are over 200 known ranking factors, but this is likely only just scratching the surface.
While you don’t necessarily need to know every ranking factor – and search engines are cagey about disclosing them – you do need to have a good understanding of the principles of SEO if you want to launch an effective SEO strategy.
For example, SEO can broadly be split into three categories:
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO refers to the search engine optimization techniques that are carried out directly on a website. This includes optimizing the content, HTML source code, meta tags, URL structure, internal link structure, and any other visible elements of a website to make it more search-engine friendly.
Off-page SEO refers to the optimization techniques that are conducted away from the actual website that can improve visibility and ranking on search engine results pages. This includes activities such as link building, social media marketing, and guest posting.
The goal of off-page SEO is to increase the website’s authority, credibility, and popularity. Backlinks, in particular, are a huge ranking factor (don’t worry we’ll come back to this one with tip #6!)
Technical SEO refers to the optimization techniques that are designed to improve the technical aspects of a website. Technical SEO includes optimizing website speed, mobile responsiveness, website structure, website security, and indexing issues. This branch of SEO is focused on improving the user experience and making it easier for search engines to crawl and index the website.
Effective SEO strategies incorporate all three of these elements, so you’ll need to have a good knowledge of the theoretical principles that underpin search engine optimization and the skills to optimize your website accordingly. Alternatively, you’ll need to find a quality search engine optimization agency or consultant that you can trust to help you do so!
#2 Target the Right Keywords
Keyword research is the process of identifying and analyzing the specific words and phrases that are frequently used by your target audience to search for information, products, or services related to your particular industry.
Before you can start optimizing your website, you’ll need to decide which keywords to target. Here, in-depth keyword research is essential, and you’ll only want to target keywords that are relevant to your brand, products, and target audience.
There are various platforms to conduct such research, including Google’s keyword planner tool and SEMrush. As both Google partners and SEMrush agency partners – meaning our expertise is officially recognized by these platforms – we use both!
Short-tail vs Long-tail Keywords
Keywords can be split into two types:
- Short-tail keywords: these are relatively broad, short terms, like “mortgages”, “pension”, or “income tax”.